Houston gets a new leader in the burger industry. The Trill Burger, a new Smashburger concept announced last Friday, is on its way to H-Town.
The unique flagship was developed by Andy Nguyen (Afters Ice Cream, Dough and Arrow) and siblings Patsy and Benson Vivares (Sticky’s Chicken) along with the Houston legend and half of UGK, Bun B.
Originally unveiled at the Tastemaker Awards, the concept features a simple menu of thin, crunchy smashburgers, a delicious concept that’s trending in California but hasn’t yet reached mainstream in Houston. And with the help of the self-proclaimed “King of the Trill” it was only right to name the rapper’s latest project after his famous term.
Born of his love and fascination for food, Bun B tells Houstonia that he was “trying to find the best entry point for me”. Despite a number of collaborations with other restaurants, the pop-up restaurant is the Port Arthur native’s very first restaurant project. The new concept serves as the cousin of the flagship concept of the Vivares siblings, Sticky’s Chicken, in which Nguyen is a partner.
Sticky’s started out as a popular Houston food truck that opened a stationary location in 2019, and Bun B has been a long-time supporter of Sticky’s, which includes NFL star DeAndre Hopkins, NBA champion PJ Tucker and model / actress Karreuche Tran among its fans. belong .
Patsy Vivares exclusively tells Houstonia that a Houston-inspired burger is in the works, and the Oklahoma Onion Burger that was served at the Tastemaker Awards will also be available with fries (yummy).
Since the announcement on Friday, there has been immense support from the Houston community.
“It was amazing. It’s really very exciting because when we started Instagram we had 22 followers that day and 6,000 the next day, ”says Vivares. “There was a lot of positive feedback.”
Trill Burgers will be hosting its first pop-up at Sticky’s Chicken on August 8th at 12 noon. More information is available at www.trillburgers.com.
Sticky’s Chicken, 2311 Edwards St.