Rongrong DeVoe’s illustration of female Texans fans for the 2019 season is sold in various merchandise at the Houston Texans Team Shop
See the exclusive collection from #TexansxRongrong in the Houston Texans Team Shop
Canvas Lady Texans Sketch by Rongrong DeVoe
Lady Texans fans enjoy the official reveal party with Rongrong DeVoe at the Houston Texans Team Shop
Check out the # TexansxRongrong collection at the Houston Texans Team Shop for the 2019 season
NFL Franchise Houston Texans partners with fashion illustrator Rongrong DeVoe to celebrate a special sketch of female Texans fans celebrating a passionate following
It means so much to me to touch the everyday Texan fan in my home in Houston, Texas with my sketches. I can’t wait to see how the product hits the shelves and is a real empowerment tool. “
– Rongrong DeVoe – fashion illustrator
HOUSTON, TX, UNITED STATES, Aug 23, 2019 /EINPresswire.com/ – Rongrong DeVoe, local Houston fashion illustrator, is from Qingdao China and has partnered with the NFL franchise, the Houston Texans, to create a collection of custom Create illustrations that are a collage of female Texan fans as diverse as the current fan base. This unique collection will be released in August 2019 and will be sold in the Houston Texans Team Shop throughout the 2019 season. The collection includes stationery, notebooks, mugs, canvases, t-shirts and more.
Knowing that half of the team’s fan base were women, Jennifer Davenport, Houston Texans Senior Vice President of Marketing and Community Development, decided to hire DeVoe to create a special tribute to the female Texan fan.
Using profiles from all different backgrounds, from Anglo-Saxon (white blonde / white brunette) to Latina to African American, the marketing team worked with Rongrong DeVoe to create a unique custom illustration that shows how diverse and unique the spread of women can be may be.
“DeVoe worked closely with the Texans to capture the spirit and passion of our fans by looking at photos of match days and events to make sure every fan can see a little of themselves in one of the illustrations,” said Davenport. “She then went to the drawing board and created a collection that is as unique as the concept.”
DeVoe was honored to partner with a brand that shares their passion for empowering women through diversity and has been able to create works of art that foster a sense of connectedness with Texas’ lady fans.
“It means so much to me to touch the everyday Texans in my home in Houston, Texas with my sketches. Can’t wait to see the product hit the shelves and be a real empowering tool, something fans love to wear or carry! ”- Rongrong DeVoe, fashion illustrator.
“The Houston Texans constantly challenge us to make sure our messages, presentations and offers appeal to our passionate fan base. We were thrilled to have the opportunity to work with a local entrepreneur to bring this unique concept to life. ”- Jennifer Davenport
Coffee mugs, t-shirts, blankets, notebooks and other items will be available for sale at the Houston Texans Team Shop this season. The items will also be available for purchase later this month at shop.HoustonTexans.com.
The collection’s official unveiling took place on August 21st at the Houston Texans Team Shop and was attended by the Battle Red Ladies as well as former Texans cheerleaders, Hannah McNair and Houston lifestyle bloggers. See photo gallery here:
ABOUT RONGRONG DEVOE: China-born fashion illustrator Rongrong DeVoe, a Masters graduate from the Fashion Institute of Technology with over 150,000 Instagram followers, has been hailed as one of the fashion and women’s empowerment trendsetters of our generation. She has worked with top fashion / beauty brands like Chanel, Dior, Armani, Maybelline, ULTA Beauty, Conair, Nordstrom (and more …) and has been featured in world famous publications like Vogue, InStyle and Buzz Lining. Their concepts have been revered by audiences around the world and appeal to a wide variety of women’s markets across the country. Rongrong prides itself on her path to becoming a US-based fashion illustrator and entrepreneur, and most importantly, using her artwork to encourage women around the world to be the best version of themselves. Her works of art and products can be found at: www.shoprongrong.com as well as at TJMaxx, Marshalls, JoAnn and more.
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THE BUCARAM PUBLIC RELATIONS GROUP
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August 23, 2019, 5:54 pm GMT
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